CLIENT CASE STUDY
For Level MB, it's almost like family sitting around a dinner table.
How a 30-minute Friday morning meeting became the glue for a 50-person construction company.
🔽 Watch the video. 🔽
Location
Troy, Ohio
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Industry
Construction
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Team Size
50+
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Founded
2014
Annual Revenue
$30,000,000+
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Notable Facts
Gives 1% of gross sales to non-profits.
(Over 1 million to date.)​
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Leadership
Mike Twiss - President
Matt Gray - Vice President
The Problem
Level MB already had the things a great company is supposed to have.
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Quarterly all-hands meetings.
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An annual company trip.
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A Cares Team that checks in on people's marriages, mental health, and hard seasons.
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It's a good rhythm but still not enough. "It's a big chunk of time in between," says Matt Gray, VP of Operations.
It's spaced too far apart to carry a culture week to week.
The Fix
Now every Friday, 7:00 to 7:30 a.m., before crews start at 7:30, Level MB runs a Coffee with Champions session. Anyone can join in, even in the field.
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"It's almost like a family sitting around a dinner table," Matt says. "Intentional time you're spending to connect with each other, communicate with each other, learn from each other...what makes everyone tick."
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Matt led it himself initially, then handed it to a rotating cast of leaders. "We've been able in two years to really involve a lot of different folks, which also then creates a whole level of buy-in. " Matt says.
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"Coffee with Champions takes all the hard, time-consuming prep work out of it. They make it very easy for the end user to lead the discussion."
Why Coffee with Champions?
Matt could have built something like this in-house. He didn't. "The way that you guys handle Coffee with Champions is the way we handle our business," he says. "The alignment."
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It's also fast.
"You can walk in 15 minutes in advance, print off the information, throw it up on the screen and go," Matt says. "You don't have to spend hours prepping. You don't have to create your own curriculum."
Two years of Friday mornings adds up to more than a nice habit.
Matt has watched individual people step up to lead a room for the first time, a small spark of leadership that wouldn't have had a reason to show up otherwise.
And he's watched the whole team move together.
"A rising tide raises all ships," he says. "That regular discipline and cadence every week for two years has just kind of elevated the group together."
The team holding their 2 year certificates from Coffee with Champions.
Matt's advice
Matt gets it when a leader is on the fence about bringing on another program like Coffee with Champions.
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His answer: "If you're serious about culture, and if you're serious about your people, then whether it's Coffee With Champions or any other program, you better lock in and take it serious and make time."
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It's flexible enough to go down a bunny trail when a topic hits a nerve, and structured enough that nobody starts from a blank page every week.
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"At the end of the day, Lance and Jessica are behind it, and that means something," Matt says. "It's been great for Level MB and MT Studio."
Lance & Jessica Miller - Coffee with Champions
Matt Gray - Level MB